A trade mark is a legally protected sign that distinguishes your goods or services from others, and understanding what it covers is the first step to protecting your brand in Singapore.

A trade mark is a legally protected symbol, word, phrase, logo, design, or combination thereof that identifies and distinguishes the goods or services of one company or individual from those of others.

What a Trade Mark Protects #

Trade marks are a form of intellectual property that help consumers recognize a brand and ensure consistent quality, while protecting the brand owner from unauthorized use or imitation.

Trade Mark vs Brand vs Business Name #

A trade mark protects the signs that identify your goods or services, whereas a company and brand name are registered and protected through different routes.