Yes, a slogan can be a trade mark in Singapore — but most are refused under s.7(1)(b) as non-distinctive. Here's why, with three recent SGIPOS cases.

Generative AI has put logo and brand-name design within everyone’s reach. Type a prompt, get ten concepts in seconds. But the moment that AI-created mark becomes your business identity, trade mark law kicks in — and it does not care how the design wa...

Why Trademark Protection Matters More in 2026 Trademark Branding: Why Protecting Your Brand with Trademarks Is Essential in 2026 In today’s competitive marketplace, your brand is one of your most valuable assets. But many business owners confus...

Strict Adherence to Deadlines: The Case of Perfect Supply Chain Co. Limited This Registry decision issued on 27 November 2025 serves as a critical reminder for trade mark agents regarding the consequences of missing procedural deadlines. This interlo...

Symphony Holdings Limited v Skins IP Limited [2025] SGIPOS 3 Background and Key Facts This case involved an opposition proceeding before the IPOS. The Opponent, Symphony Holdings Limited, owned an earlier registered trade mark in Singapore (the &#822...

Chua Beng Hock v FM Skincare Pte Ltd [2025] SGIPOS 2 Background This case involved an opposition and an application for invalidity brought by an individual, Mr. Chua Beng Hock (the Initiator). The challenge was against trade mark applications and a r...

Essity Hygiene and Health Aktiebolag v Tianrong Co Ltd [2025] SGIPOS 1 Background Essity Hygiene and Health Aktiebolag (the Opponent) opposed a trade mark application by Tianrong Co., Ltd (the Applicant) for the mark “TENEI” in Classes 3 ...

Apple Inc v Penta Security Inc [2024] SGIPOS 10 Introduction In the world of business, protecting your brand is paramount. One crucial aspect of brand protection is understanding how trade mark law works, particularly when a competitor seeks to regis...

The Singapore Trade Mark Registry has issued a new circular earlier this month to clarify the Registry’s practice on the classification of non-fungible tokens (NFTs) and metaverse-related goods and services in an application for registration of a Sin...

IPOS’ e-services platform, ip2sg, was decommissioned on 25 May 2022 and replaced with IPOS Digital Hub on 2 June 2022. What Changed & Current Delays We have been experiencing some delays in the issuance of certificates of registration for ...