To be registrable in Singapore, your trade mark must be distinctive, not descriptive, and capable of distinguishing your goods or services.

To be registered in Singapore, your trade mark needs to follow certain criteria. At the very least, it needs to be capable of being graphically represented and be distinct enough that it separates your goods and services from other providers.

Signs You Cannot Protect #

You should avoid using common signs associated with established practices (like an elevator or escalator sign, for example) and avoid copying or being identical to existing or well-known trademarks. Unlike some other jurisdictions, Singapore’s trade mark regime does not require evidence of use to be filed before trade mark registration is granted.

The Distinctiveness Requirement #

Above all, a mark must be distinctive enough to set your goods or services apart from others in the marketplace.